Client: Western & Southern Financial Group
Role: Design, UX, Design System Management
About the Project: I was the lead designer of an agile development team that created the foundation of the Western & Southern Financial Group website. In partnership with a digital agency and marketing teams I established a cohesive framework and design system for the website. I selected imagery and designed web page templates. These standards were used to guide other teams with their creation of 6 additional websites for each subsidiary.
After the launch, I became responsible for improving the lead generation and enhancing the customer experience of the website through design and user experience. I collaborated with various stakeholders including the vice president of marketing and digital, product owner, strategy leads, and digital marketing teams to implement improvements throughout the website. To evaluate the ROI, I conducted usability tests and analyzed results through the use of Google Analytics and other reporting software.
